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The Playing the Game Pitching Event is a live "dragon's den" style competition, the exciting culmination of a unique interactive workshop, which is taking place at the same venue during the day. More information on the Playing the Game Workshop.

The Dragons:

• Matt Locke - Commissioning Editor, Channel 4
• Ian Livingston OBE - Product Acquisition Director, Eidos
• Jonathan Kingsbury - Programme Director Creative Economy, NESTA

Who Should Attend
Producers, senior creatives and business development professionals, from film, TV, games, mobile and interactive companies, who are keen to understand the potential of cross-platform collaboration and gain a greater understanding of new creative business opportunties.

Background
Playing the Game is an 01zero-one InSync event, produced in partnership with Unexpected Media, MTM London and Sheffield Doc/Fest. The first Playing the Game takes place in London, with a second event in Sheffield to follow later in the year. It has been developed with support from Skillset and the Creative Industries Technology and Innovation Network.

More Information
Contact event producer: Tara Solesbury, email@tarasolesbury.co.uk, 07764845255 or visit the Insync webpage

Part of the London Games Fringe, a festival of alternative gaming events at the end of October 2008, organised by artists, academics, gamers, game developers, educators and creative professionals from a wide range of different media.